Enterprise Mobility

Personal mobile devices in the workplace are very rapidly becoming the norm. Employees are not only looking to access email on their personal phone, but also want to engage with corporate applications and data. They don't want to carry a personal device and a corporate device. The expectation is to be able to manage personal life and work life with the same device, their own device. Not only do employees want to interact with the corporation through mobile devices, but customers do as well.

This puts organizations at great risk. They need to have a very concise mobile strategy in place in order to effectively engage customers and keep employees productive all the while keeping their sensitive data secure. This strategy must include a dynamic mobile app development framework, mobile device management including security features, app management and deployment framework, and finally analytics to track user engagement and experience. 

Here are some interesting mobile stats and trends from a McKinsey & Company survey of 250 CIOs:

• 77% of CIOs plan to allow staff to user personal mobile devices to access company data and applications
• 56% report strong demand from employees to support a wide range of mobile devices
• 41% cite cost as a critical challenge
• 30% say laptops could be replaced by tablets in the coming years
• Almost all said they expect to deploy more than 25 mobile apps in the next 2 years

Mobile Trends:

• 91% of mobile users keep their device within arm’s reach 100% of the time
• 75% of mobile shoppers take action after receiving a location based message 
• 96% year to year increase in mobile cyber Monday sales between 2012 and 2011 

Here is a great video showing how Comcast has excelled in the mobile space using some of IBM's solutions, https://www.youtube.com/watch?v=3YoW9X8jLag. 

If you would like to discuss your mobile strategy please contact WEVO Group.