Revenue Generating BPM

Typically business process management results in ROI that is realized through gains in efficiency and cost savings. BPM ROI can also be acheived through improvements that assist in generating more revenue. Revenue generating process improvement usually involve proactive customer interactions. Here is a great example of a revenue generating process improvement:

Our client in the hospitality and entertainment business manages a number of hotel/casino properties. The goals of the process were to:

• Be able to send an intelligent/dynamic survey to every guest post check out
• Be able to quickly respond to every customer comment card
• To proactively follow up with every guest post visit to invite them back to the property and/or resolve any issues

The result was $1,100,000 in increased spend over 9 months by 500 guests that were run through the system vs. 500 guests that were simply monitored.

Check out this quick video summarizing the process in action.

As always we welcome any questions or comments below or contact us directly.

Thanks,
WEVO Group